The greatest achievement for all creative entrepreneurs is a tight connection with their customers/clients. The key to developing this important link is by identifying where will your brand future look like for your audience and how can they relate back to your brand.

In the Branding Ladder Planner workbook, I laid out 6 solid foundation questions I always start out asking my creative entrepreneurs. It is a way for them to really map out their brand’s future.

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Creative Halcyon underwent a complete brand and design overhaul a couple of months ago, and it was quite an adventure. Planning out each process from the beginning really helped the transition go smoothly and saved me a lot of last minute headaches.

Today I am sharing the behind the scenes of the rebranding process step by step without getting lost in the middle when it came to figuring out my end result. If you are planning a new website launch or a rebrand – I outline a few take away at the end so you can apply them in your process of designing.

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