Overview Logo Upgrade

Artery LATAM is an annual conference for the most important South American leaders in cardiovascular mechanics, new leaders in training with an important intervention in cardiovascular prevention in their countries of origin and the Latin American sector and foreign guests of great relevance and experience in this field. They came to me because they wanted a logo to upgrade for their up and coming conference. Below was their original logo that they want an upgrade without leaving behind the South American spirit.


Below is the brand style guide. I took into consideration the South American spirit, the actual heart and the purpose of the event.