AR Consultora


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Overview Branding

Andrea Robledo is a consultant specialized in Corporate Social Responsibility that provides services to organizations that make ethics and integrity in business, its main values. Her main objective for creating a branding facelift was through positive recruitment, career development, and promotion programs, promote a diverse workforce for small businesses. She came to me because she wanted a brand and web facelift. From the get-go, she explains that her main problem was her logo. It was not adding value.

AR-oldlogo

Using her previous logo and our branding strategy session, I decided to use the idea of geometric triangles and explore it a bit more.

logos

Overview Website Strategy

During our website strategy session, I asked her about her main 3 goals she has in mine for her website.

GOAL 1

  • Create trust in the public and in my target audience

GOAL 2

  • Improve the satisfaction of small businesses. Focus mainly on the services we provide to small businesses

GOAL 3

  • Drive web traffic, attract potential small businesses, generate leads and re-attract existing customers.
andrearobledowebsite