Andrea Robledo is a consultant specialized in Corporate Social Responsibility that provides services to organizations that make ethics and integrity in business, its main values. Her main objective for creating a branding facelift was through positive recruitment, career development, and promotion programs, promote a diverse workforce for small businesses. She came to me because she wanted a brand and web facelift. From the get-go, she explains that her main problem was her logo. It was not adding value.
Using her previous logo and our branding strategy session, I decided to use the idea of geometric triangles and explore it a bit more.
Overview Website Strategy
During our website strategy session, I asked her about her main 3 goals she has in mine for her website.
- Create trust in the public and in my target audience
- Improve the satisfaction of small businesses. Focus mainly on the services we provide to small businesses
- Drive web traffic, attract potential small businesses, generate leads and re-attract existing customers.