I will admit it, I have a small list. The major reason why is because I feel that I don’t know my audience enough. Yes, sure you can segment them based on their interest. But that basically it. I felt limited. However that changed, when Interact * came into my life. Oh boy, oh boy! If there was a tool where you can basically plug and play, Interact * is your tool to truly get to know your audience.
What is branding? How can I reflect myself in my brand style? Do all the pieces need to be similar? Those were the many questions I asked my teachers when I was studying graphic design. I never understood the concept of brand style until I did this exercise. Learning how to use storytelling techniques and to create a visual message is the center core of branding, in my opinion. But I’m getting ahead of myself here.
The greatest achievement for all creative entrepreneurs is a tight connection with their customers/clients. The key to developing this important link is by identifying where will your brand future look like for your audience and how can they relate back to your brand.
In the Branding Ladder Planner workbook, I laid out 6 solid foundation questions I always start out asking my creative entrepreneurs. It is a way for them to really map out their brand’s future.